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VOA常速英语新闻:谷歌涂鸦反映公司的创新文化(双语)

Lily85 于2013-02-27发布 l 已有人浏览
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Anyone who uses Google will occasionally notice a Doodle, a specially designed logo to commemorate holidays, like Chinese New Year, or obscure anniversaries, like the date the London subway system opened 150 years ago, or a quirky tribute like this Zamboni animation, depicting the machine used to resurface ice skating rinks.谷歌用户都会不时见到为纪念某些节日而专门设计的涂鸦Logo,比如中国的春节或纪念日,如伦敦地铁系统运营150周年,古怪地向Zamboni动画致敬,刻画了一台磨冰机在溜冰场磨平冰面。These artistic renderings of the Google logo may bring more users to its homepage. But Ryan Germick, the chief Doodl
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Anyone who uses Google will occasionally notice a Doodle, a specially designed logo to commemorate holidays, like Chinese New Year, or obscure anniversaries, like the date the London subway system opened 150 years ago, or a quirky tribute like this Zamboni animation, depicting the machine used to resurface ice skating rinks.
谷歌用户都会不时见到为纪念某些节日而专门设计的涂鸦Logo,比如中国的春节或纪念日,如伦敦地铁系统运营150周年,古怪地向Zamboni动画致敬,刻画了一台磨冰机在溜冰场磨平冰面。

These artistic renderings of the Google logo may bring more users to its homepage. But Ryan Germick, the chief Doodler, said their value to the company isn't found in a traditional business plan.
谷歌Logo的这种艺术渲染一般会将用户带到主页,但谷歌涂鸦的首席设计师杰米克说,这些涂鸦对于公司的价值在传统的商业计划中是看不到的。

“Ahh, the existential question of 'why'? We are here to surprise and delight our users and to humanize Google,” he said.
“要问为什么吗?我们这么做是想给用户一个惊喜,让谷歌显得更人性化。”

Unlike the business side of Google that constantly analyses data and usage, the Doodles, he said, are evaluated on subjective criteria.
谷歌的商业内容是不断地分析数据和使用,杰米克说涂鸦与此不同,其评价标准更具主观性。

“We look at social networks. We look at press. You know, do we make each other laugh or smile with the thing we are doing? And try to have a more of an emotional connection rather than like this is converting more clicks than the last one,” said Germick.
“我们会关注社交网络和媒体,要知道,我们是否令对方开怀大笑或微笑?我们希望能创造更人性化的链接,而非一味的点击又点击。”

词汇解释

1.doodle n. 涂鸦;

Actually it is a 3D rift valley doodle work.
但其实是一幅三维的峡谷涂鸦作品。

2.quirky adj. 古怪的;离奇的;诡诈的

According to Guinness, Furman has set 70 similarly quirky firsts.
根据《吉尼斯世界记录大全》记载,弗曼创造了70项同样离奇的第一。

3.humanize vt. 教化;赋予人性;使通人情

The horse was humanized well by training.
通过驯化,那匹马已很好地教化了。
 

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