Bring an auto show to Shanghai, China, and people are sure to come -- tens of thousands of potential car buyers from the world's largest auto market.
Ford Motors' Dave Schoch is counting on it. "So you've got 30 million customers out there, all with different tastes and different affordability levels. And what Ford wants to do is bring the power and leverage of our global line-up, you know from small to medium to large, into China," Schoch said.
But the competition is fierce.
"We are increasing our local content here in this country. And next month we are opening the first engine plant with the capacity of 250,000 units outside of Germany for Mercedes engines," said Daimler AG Chairman, Dieter Zetsche.
The Chinese see cars as a potent symbol of success. Autoforesight analyst Yale Zhang says the rising demand for premium and luxury automobiles reflects China's emergence as an economic superpower.
"This market is becoming more like European or American style entry-level premium like Mercedes C-class or BMW-3 series. This kind of entry-level premium is growing very fast," Zhang said.
1.cement vt. 巩固，加强；用水泥涂；接合
Our object is to further cement trade relations.
2.capitalize on 利用
We should capitalize on every chance we get to improve our English.
3.count on 指望；依靠
We are counting on your cooperation.
4.potent adj. 有效的；强有力的，有权势的；有说服力的
The drug is extremely potent, but causes unpleasant side effects.
At the premium end of the market, business is booming.