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一分钟英语听力: 营销是一门艺术

kira86 于2021-03-09发布
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每天一分钟,听一个小话题,搞定听力好轻松。
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Marketing

营销

Marketing is a funny thing. Sometimes I like it, other times I hate it. There is definitely an art to marketing. Some of the advertising campaigns you see are the work of a genius. Someone has thought of a great idea, slogan and advertising campaign to sell us or tell us something. I like it when I can see the creativity. There are other kinds of marketing that make me angry. Ads and campaigns that are directed at children make my blood boil - especially the McDonalds ads that do not mention food, but show lots of free, cheap toys. I also hate viral marketing - that's when you receive spam mail trying to sell you something. I also get annoyed with marketing campaigns that have slogans that are just untrue, like smoking is cool.

营销是一件有趣的事情。有时我喜欢它,有时我讨厌它。营销绝对是一门艺术。你看到的一些广告活动是天才的杰作。有人想出了一个很棒的主意、口号和广告活动来向我们推销或告诉我们一些事情。我喜欢看到有创造力的广告。我对其他类型的营销很生气。针对儿童的广告和活动让我怒火中烧——尤其是麦当劳的广告,里面没有提到食物,但是展示了很多免费、便宜的玩具。我也讨厌病毒式营销-收到垃圾邮件试图卖给你东西。我也对那些有不真实口号的营销活动感到恼火,比如说吸烟很酷。

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