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BBC六分钟英语听力精选:先逛店后网购

Cherie207 于2014-03-01发布 l 已有人浏览
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大家好,欢迎收听BBC六分钟英语听力精选,我们将会给你带来各种各样的消息新闻,今天要说的是先逛店后网购。
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Showrooming and shopping.jpg

Showrooming and shopping

先逛店后网购

你曾经试过先去一家商店查看和测试某种产品,然后回家到网上以更低的价格购入商品吗?

如果是这样,那么你就是先逛店后网购一族,这是一种新的购物行为。

在6分钟英语中,Rob和Finn将会一起说说为什么人们会有这样的做法,而此现象如何影响我们市中心的商店的。他们也会一起来学习和购物有关的词语。

本期问题:

以下哪一个国家拥有最多的网上购物者?是:

a) The United Kingdom 英国

b) The USA 美国

c) Korea 韩国

让我们一起来听节目,找答案吧。

听力内容:

Showrooming and shopping

NB: This is not a word-for-word transcript

Rob: Hello and welcome to 6 Minute English with me, Rob.

Finn: And me, Finn.

Rob: Hello Finn. Well, Happy New Year to you. Here we are in 2014, the festive season is over – so Finn, did all that Christmas shopping break the bank?

Finn: You mean, did I spend too much money? Well, yes I did, but I put most of it on plastic – my credit card – so I’ll pay for it next month.

Rob: Well, clearly you didn’t have enough money to buy me a present! Anyway, today we are talking about shopping and a relatively new style of shopping called showrooming.

Finn: Yes, showrooming – this is where customers visit shops to see and test products before going online to buy them.

Rob: We’ll be discussing that soon and looking at vocabulary to do with shopping. But before we do, Finn, you’re a man who likes to shop - but do you know which country has the most people who shop online? Is it:

a) The United Kingdom

b) The USA

c) Korea

Finn: Well, I know the internet is very big in Korea but I think the USA has more online shoppers.

Rob: OK, well, I’ll let you know the answer at the end of programme. So today we’re talking about how technology is changing the way we shop and how it could spell disaster – or be very bad for – the high street.

Finn: The high street – this is a term we use in Britain to mean the collection of everyday shops that we normally see in our town centres. Things like shoe shops, newsagents, supermarkets.

Rob: We know that the high street is competing with the internet. I buy things like CDs, electrical goods and food online, from the comfort of my home.

Finn: Ah but have you ever ‘showroomed’ before, Rob? That means going to a shop, having a look at something and then going home to buy it online.

Rob: Yes, I bought a camera at a knock-down price online, although it was from the same retailer as the shop that I saw it in. I know I’m not alone in doing this though. Research by a company called Foolproof, found 24% of people ‘showroomed’ while Christmas shopping last year.

Finn: And a market research company called TNS found one third of consumers around the world said they used this tactic – or this type of shopping.

Rob: Now, although people do it to try and save money, there are other reasons for this too, as we can hear from the Head of Technology at TNS UK, Amy Cashman. See if you can hear what the three reasons are:

Head of Technology, TNS UK, Amy Cashman:

There’s basically three main points that this kind of behaviour can overcome. People are short on time, short on money and they want reassurance about the products they are buying. So they use the internet in store and online on their mobile which we found is particularly prevalent, to do things like try and get to the bottom of where they can find a cheaper price elsewhere but also get information, product reviews and also do things like look at store layouts and see where products are so they can go and find them faster.

Finn: So she says there are three main reasons for people to showroom: They are short on time, short on money, and they want reassurance.

Rob: Yes, reassurance – so they want to know what the product really looks like and they want to be confident they are buying the right thing.

Finn: I think that’s true, I like to inspect what I am buying. If you go to a shop and look at the real thing, you get a much better idea of what it’s like than from a photo on the internet or in a catalogue – but I also want a bargain – in other words, the best price.

Rob: That’s why Amy Cashman said customers sometimes use the internet in store – so in the shop – to ‘get to the bottom of’ where they can get it cheaper. We could say they use the internet to shop around.

Finn: That's a good phrase, meaning to look around for the best deal. Using a smartphone is an increasingly popular way to do this.

Rob: Smartphones are also useful for getting product reviews – these are the kind of opinions or comments about the product.

Finn: Yes, and you can also use smartphones to scan the barcodes on the product and compare prices that way.

Rob: So it seems browsing – that’s looking at things to buy – but not actually purchasing something in store – is set to increase. Does this mean the death of the high street, Finn?

Finn: I think it will have to adapt or make changes. It could try to compete on price more or offer more incentives when you are in the shop.

Rob: Incentives – these are things to encourage you to buy the product there and then. Perhaps a discount voucher or a free gift?

Finn: And we mustn’t forget that buying in a shop means you can get expert advice from the sales assistant and you can get good aftercare.

Rob: Well, I didn’t need expert advice buying my Christmas presents this year.

Finn: Oh, why was that?

Rob: Well, I bought gift vouchers for everyone! Now Finn, it’s time to see if you belong to the nation with the biggest online shoppers. Earlier I asked you if you knew which country has the most people who shop online - is it:

a) The United Kingdom

b) The USA

c) Korea

Finn: I said b) The USA.

Rob: A good guess but you were wrong. The answer is the UK. I don’t know if it means we're the laziest people or just the best bargain hunters! Well, that’s it for this programme. Please join us again for 6 Minute English from BBC Learning English.

Both: Bye.

词汇学习:

1. break the bank 花费太多了

2. on plastic 塑料信用卡

3. showrooming 先逛街后网购

4. the high street 主要街道

5. a knock-down price 大降价

6. retailer 零售商

7. reassurance 恢复信心

8. a bargain 折扣

9. shop around 货比三家

10. product reviews 商品点评

11. browsing 浏览

12. incentives 诱因

13. aftercare 售后保修

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