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BBC: 英国传统购物街 还有未来吗?

kira86 于2020-05-22发布 l 已有人浏览
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英国的传统商业街被称为 “high street”,这是购物者过去购买时尚品牌和必需品的地方,然而现在,面对来自大型购物中心和互联网购物的竞争,传统购物街的数量逐年减少“
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The future of Britain's high streets

英国传统购物街的未来

Do you like shopping? For shopaholics in the UK, the place to head to used to be the ‘high street’. This location refers to the streets in the centre of a town where businesses and popular branches of retail chains could be found. It was the place where you could find familiar fashion brands and essential everyday items. But change in our shopping habits has taken its toll on the British high street.

你喜欢购物吗?对于英国的购物狂来说,经常去的地方是“商业街”。这个位置指的是城镇中心的街道,在那里有商家和零售连锁店的热门分店,可以找到熟悉的时尚品牌和日常必需品。但是,我们购物习惯的改变已经对英国的商业街造成了影响。

News about shops losing money and shutting is now common. Some city-centre department stores have closed and even long-established retailers such as Marks and Spencer have reported profit slumps. According to the accountancy firm Pricewaterhouse Coopers and the Local Data Company, a record 2,481 shops disappeared from UK high streets last year - up by 40%. Even some large warehouse-style stores in out-of-town retail parks, have gone bust and shut up shop.

商店赔钱关门的消息现在比比皆是。一些市中心的百货商店已经关闭,就连玛莎百货(Marks and Spencer)等老牌零售商也报告利润下滑。根据普华永道会计师事务所和当地数据公司的数据,去年英国商业街上创下了2,481家商店倒闭的记录——这一比例上升了40%。甚至一些城外零售园区的大型仓储式商店也已经破产,关门大吉。

As the BBC’s Emma Simpson writes, things have become a lot harder for traditional retailers in recent years. They have faced rising costs from wages, business rates and the requirement to introduce Europe’s new data law. But the biggest threat has come from online shopping. She says “Consumers now spend one in every five pounds online - and if businesses are seeing 20% fewer sales on the shop floor, as well as their fixed costs rising, then profit margins will be squeezed.”

正如英国广播公司(BBC)的艾玛?辛普森所写的,近年来,传统零售商的日子变得艰难多了。它们面临着工资、企业费率和引入欧洲新数据法的要求等方面的成本不断上升。但最大的威胁来自网上购物。她说:“消费者现在每五英镑中就有一英镑是在网上消费的。如果企业的销售业绩下降20%,固定成本上升,那么利润率就会受到挤压。”

While some of us like to window shop – browsing for things to buy, only to purchase them online at a discount - the fact is that, overall, shoppers are making fewer visits to high streets. Eventually, town centres could become like ghost towns. If people aren’t out and about shopping, they won’t use other services, like cafes, restaurants and cinemas. It also results in job losses. The British Retail Consortium has already warned that 900,000 UK retail jobs could be lost by 2025. The high street has also suffered from the advent of big shopping malls, which offer a retail experience under one roof, with free parking, away from the bad weather!

虽然我们中的一些人喜欢逛商店——看好要买的东西,但只在网上打折时购买——但事实是,总的来说,越来越少的购物者会去商业街。最终,城镇中心可能变成鬼城。如果人们不出去购物,他们就不会使用咖啡馆、餐馆和电影院等其他服务。这会导致失业。英国零售协会(British Retail Consortium) 已经警告称,到2025年,英国可能会失去90万个零售工作岗位。由于大型购物中心的出现,商业街也受到了影响,这些购物中心带给顾客室内一站式的零售体验,还有免费停车场,可以让消费者远离恶劣的天气!

Meanwhile, back on the high street, some shops still exist. Analysts have said it’s those that have moved away from traditional retailing that are surviving. These include beauty salons, nail bars and independent coffee shops – but are these kinds of shops enough to keep the British high street open for business?

与此同时,商业街仍然存在一些商店。分析人士称,正是那些脱离传统零售业的企业才得以幸存。这些商店包括美容院、美甲店和独立咖啡店——但这些类型的商店足以让英国商业街继续营业吗?

 

词汇表

shopaholic

购物狂

branch

分店

retail chain

连锁店

brand

品牌

take its toll

造成损失

department store

百货公司

retailer

零售商

profit

利润

slump

猛跌,下滑

warehouse-style store

仓储式商店

out-of-town

城外的,市郊的

retail park

(郊外的)购物区,零售商业区

bust

破产的

business rate

商业税

consumer

消费者

shop floor

实体店里,商店里

fixed costs

固定成本

margin

利润

window shop

只逛不买;浏览商店橱窗,但无意购买

browse

随意看

ghost town

“鬼镇”,被废弃的城镇

shopping mall

购物中心

beauty salon

美容院

nail bar

美甲店

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