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Charlie Rose采访马云英语视频-名人访谈录(文本)

kira86 于2012-07-26发布 l 已有人浏览
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这是马云2010年9月份在美国接受Charlie Rose的专访 leadership非常重要。Deterministic(坚毅)是最重要的。首先坚信自己的选择,然后是坚毅。。。。。。 中国企业家中

 

CHARLIE ROSE: Jack Ma is here. He is the founder of Alibaba, China's largest e-commerce group. He's one of bis country's first and most Successful technology entrepreneurs. His company runs a host of popular Including sites Alibaba.com, a trade site for Small Business That You More Than 50 million users in More Than 240 countries. How about China's largest retail site with More Than 300 million users, and China's version of PayPal, with More Than 400 million users. The company is eying Also Markets in the United States, Japan, and India for more growth. Alibaba is China's Homegrown Among tech companies flourished That Have Booming market in STIs. Already China has the world's largest Internet Population with over 400 million people online. I'm Pleased to Have Jack Ma at this table for the first time. Welcome.

MA JACK: Thank you.

CHARLIE ROSE: So tell me how you got Involved in technology.

MA JACK: Actually now I'm not Involved in technology. I'm Involved in entrepreneurship, Because I Was Trained to Be a high school teacher. I know nothing about technology. The only thing I use my computer is send Receive and email and browse. That's it.

CHARLIE ROSE: You can not write code?

MA JACK: No, not at all. I'm Always wondering how the code works. But because i do not know the technology, But I respect technology, we Always hire the best people. I believe technology is one thing is for the people. We should tell the technology guy What the Consumers Want, What the people want, because i Believe 80 Percent of the people in this world are like me - we love But technology we're scared of technology.

CHARLIE ROSE: So What Was it about you and Creating These companies?

MA JACK: Well, I started the first Internet company in China in 1995 Called Chinapages.com. Just by accident I Came to the United States and I found something is going to change the world, so I started the business -

CHARLIE ROSE: You Knew It Was Going to change the world and you saw it?

MA JACK: Yes. I think this thing is going to be huge, by honestly I Do Not Know After 15 years it would grow That fast. And I Work For myself for three years and compete with China, and Then the site failed, Joined Government and Then for 14 miles and Then start Alibaba. Today I think What we want to do the business Is That When I Was entrepreneur, small tiny business, nobody Help us. So When we grow we say, well, China Needs a lot of jobs, China Needs a lot of entrepreneurs. And what's the best way to help them? Internet. So They will focus on Helping Each Other. And Because we are helping more people and There are Then more people helping us the business really grows.

CHARLIE ROSE: You are an apostle for small business?

MA JACK: I'm a strong believer. It's my religion.

CHARLIE ROSE: It's your religion?

MA JACK: It's my religion. I think it's a great honor for us That we Were born in this stage doing Internet. And we so Realized We Can help many people. And it's all about family, is it's all about family hope and dreams. So, you know, I think I'm very honored, That it's just a great honor That This Life That You Can Influence so many just by using the Families technology.

CHARLIE ROSE: Where is Alibaba going? JACK MA: Stay Focused on e-commerce and the consumer market and I we think China Become the Infrastructure of e-commerce. You know, e- commerce in the Kingdom is a dessert, But in China it's Become a main course Because the Infrastructure of doing business in China is so bad. The Infrastructure of doing business is in the States is so good. So it's very Difficult for a pew e-commerce company to grow That big in the States. But in China, just like mobile phones. Ten, 15 years ago the Infrastructure of Telecommunication Was so bad. E-commerce Today, same thing. There Is So I think - the best That Came Into This World Is Through the make money helping commerce.

CHARLIE ROSE: What do you think is your core competence?

MA JACK: It's culture. It's not the technology. I think technology is a tool. But the core competence of Our Companies, We Have 20,000 - we grow from 18 people to now 20.000 young people. And we focus a lot on the value in making sure the culture, everybody works for Helping others INSTEAD of just making money. And we believe that's Different from Wall Street. We believe customer one number, employee number two, three shareholder.

CHARLIE ROSE: Customer one, employee two, three shareholder. JACK MA: Number three. This is my religion. If you - it's the That customer pays us the money. It's the Employees That drive innovation. It's the shareholder - and Shareholders say, you know, I'ma member the IPO day before, and a lot of people say Jack, we're long term Shareholders. When a crisis meat But these guys run. They run away. (LAUGHTER) My people stayed, stayed Customers.

CHARLIE ROSE: Yes. So you've got a world market now. You've got traction, traction big time Can you look at the world and say what we do in China we can do anywhere, or not?

MA JACK: Well, yes and no. I think we would say we're doing China. Where there's small and medium size business, yes. I'm a strong believer small is beautiful in this century. Last century big size, big skill.

CHARLIE ROSE: So small is beautiful 21st century? JACK MA: Small is beautiful. So as long as we believe Any nation anywhere off small to medium size business, we'll be there.

CHARLIE ROSE: Now, There are people trying to create - do you see people in the United States trying to follow your model and do what you're doing?

MA JACK: They try but not successful.

CHARLIE ROSE: Why is that?

MA JACK: I think U.S. Still is driven company. Ten years ago the e- commerce in the western part is Focus on big company, focus on buyers, focusing on cut the cost. But in China we focus on small and medium size companies. We focus on supplies. I think you Have to teach the SME how to save the costs. We would help them to sell Things. But USA, We Have over two million registered users, small and medium size individual users in the States right now.

CHARLIE ROSE: I do not know That this is an analogy or not, But Sam Walton at Wal-Mart Focus on small towns. I built Wal-Mart by serving people in small towns, Not By coming to Manhattan or Boston or Chicago or Los Angeles.

MA JACK: I agree with That. I think - I've seen people make a fortune by catching shrimp, But I've never seen people make a fortune by catching sharks and whales. (LAUGHTER) Like "Forrest Gump" Told me, this shrimp and shrimp That, You Have to simple dream. (LAUGHTER)

CHARLIE ROSE: Exactly. So Now That You Have a very, very prosperous business, Enormous Wealth, fame, what is it you want to do?

MA JACK: I think the rest of my life is spend more time Encourage entrepreneurship.

MA JACK: It is your religion?

MA JACK: That's right. I want to help more SMEs and help people go back to school. I Was Trained to Be a schoolteacher and I've been doing business for 15 years, and I think most of the things I Learned from school are correct.

CHARLIE ROSE: What Did You Learn That You Wish You Had Learned? In Other Words, What are you teaching us that's not correct, and What is Not That they're correct teaching us?

MA JACK: Well, the MBA schools, a lot of business schools teach They a lot of skills on how to make money, how to run a business. But I want to people tell if you run business, you Have to run the first value. To surf the Others, help the Others, that's the key, because i - one of the Things we believe is if you think about making money and this is the U.S. dollar, the Japanese Yen, Hong Kong dollars, nobody Wants to make friends with These People. Think about how can you help people and create value for the Others And Then You'll get the money. This is how we Succeed in China. And this is why you call us a company core competence. I try to make people believe That. It's Become a religion of the company. People say Jack, your company is crazy. How can you do that? But this is the way we run the business. And I think this is the way the 21st century. The other thing is Also Focus on quality and your own people.

CHARLIE ROSE: Say That Again?

MA JACK: Your own people, because i think China is the best resource Not the cost, it's the human brain, 1.3 billion people. If we Develop Their brains, that's got a lot of innovation, that's the best resources we Could ever have. And so many young people, the average age of the company is 26 years old. Those brains, That changed the world. And that's running That brain the computer. I hate running computer brains. We should make human brains run the computers. The Growth technology, maybe 500 and 600 Years Later, machine's going to kill people. Our job is to make sure That a human runs the machine. Machines serve the people, computers.

CHARLIE ROSE: So Beyond the small business and obsession with entrepreneurship and the human brain, what is it That - what is it about the way the world is going That Encourage you or worries you?

MA JACK: I think worries me is about greediness. Especially one of The Reasons We Have The Financial crisis is the greed, When you put money first, one shareholder. The nation Thinks about the GDP and the company Thinks about revenue, profit, IPO, and the people forgot What they're doing. Not're coming here to make money, we come to this Not to make money. We're coming here to experience the life. That really made me worry. And What would make me excited, I think the young people. The people born in the 80s and 90s, and These People and Their fundamental Because of the values -

CHARLIE ROSE: You really believe that? You think they'll return to Because values of them young?

MA JACK: Because of young people. Young people - My Father Was Criticize my grandfather. My father Criticize me. But my father did to Better Than job my grandfather, I did a job Better Than My Father, and I believe my kids will do a Better Job Than Us. Nobody can stop it.

CHARLIE ROSE: You work all the time or do you take time for balance in your life? If you pause the answer is you Have No balance.

MA JACK: Right. That's right. Yes. (LAUGHTER)

CHARLIE ROSE: So why is that? Because it's so exciting? Because the challenge is now? It's the only life you know? It makes you happy? What?

MA JACK: I think Because Of The Excitement and because i really Opportunity and honor this treasure in my life That I can do Things. I think my father said if you Were born 30 years ago, Earlier, you would Probably be in the prison Because You Have the ideas are so Dangerous. But today, I think not.

CHARLIE ROSE: I said if You Were born 30 years ago you'd be in prison?

MA JACK: Before the Cultural Revolution, I would be in prison, Because the way you think is so ridiculous.

CHARLIE ROSE: What are the Ideas that excite you, or is it just Customers? JACK MA: Customers first, second is last century, a company, if you want to grow, I believe you should find a good opportunity. But today if you want to be great company, think about What You Can social problem solve. It's not to catch the Opportunity, it's about solving Socialist Problems, Because a company like Alibaba, we're Growing so fast, it's very Difficult for one Opportunity That Can Make us last. Such Organizations powered by 400 million Internet with Consumers, What kind of dog problem be solved? And you mention anything about cloud talking about mobile computing and Things, anything that's Happened in the USA is going to Happen in China.

CHARLIE ROSE: Will we continue to lead That Technological revolution?

MA JACK: You mean the States?

CHARLIE ROSE: Yes. JACK MA: Yes and no.

CHARLIE ROSE: Because You Have That Have More smart people education now. You Developer - Educating Every year China is by a factor of 100 x number of computer scientists and engineers, people create with the Who Can right kind of Investment, innovation, philosophy, and creativity the technology solutions to the issues.

MA JACK: Yes, I think China - The U.S. Does not Have To Worry About it in 10 to 20 years. USA I think technology will take the leadership. But a lot of Things will ship to China Not Because - not Because China has more smart people - I think USA has a lot Also smart people. But the China market is big, 1.3 billion people. The market drives the technology.

CHARLIE ROSE: If there's a demand, you will have - JACK MA: A huge demand.

CHARLIE ROSE: You'll Have the incentive to create new solutions?

MA JACK: Yes, yes.

CHARLIE ROSE: New way to solve people's problems? JACK MA: Exactly. Exactly. So I think USA should be optimistic That are more open to China's market, 1.3 billion people Because That's not China market, it's a global market. And China should look at the U.S. Also, say this is the passion, it's the system. It's the culture That Innovate. So it Still Takes a long time for China to catch up - the technology Is Easy, But to catch up with the culture, the innovation, the system Takes Some Time.

CHARLIE ROSE: And When Will That eats? JACK MA: In 20, 30 years at least.

CHARLIE ROSE: Who do you most admire in Terms of - in your field? I mean, you said eleven o'clock "If Alibaba can not Become a Microsoft or Wal-Mart I will regret it for the rest of my life. "

MA JACK: Yes, we should SURPASS Microsoft and Wal-Mart. It's not Because Alibaba is great. Because this is our generation, this generation of business leader, it's our mission to do Better Than the last generation. So I will regret if we can not do Better Than Wal-Mart Wal-Mart Because created a wonderful business model created That Such ab to c model. They created the largest skill assembly line. But dog Alibaba create c-to-b, consumer to business. Because of Consumer Needs, all the business changes file Their Lives. So I think this should young people Give Us the Opportunity to change the world, to Improve the world. You know, that's - We Have to. I mean, there's no excuse. We can not do it. We Have to Do It, Because We Have so many brains. Our forefathers Already Invested so much on education and it's our time to Prove it.

CHARLIE ROSE: Bill Gates and Warren Buffett went to China recently to Their talk about Giving pledge, the idea That People who, like yourself, Who Become very, very rich and will think about giving up at Some point to Than 50 percent of That money away. What do you think of That idea? How do you think the response will be in China?

MA JACK: OK, I think it causes lot of discussion right now in China. That is my thinking But first, to me, I Never Thought I Have the money Belongs To Me. It Belongs to Society. We Have A couple of million, you're a rich guy. We Have 10 to 20 million, it's a capital. We Have over a hundred million, that's the social resources. That's the Society Give It to you, you guys run. So it's not my money. I do not think I can spend it. I can sleep in one bed, I can Have three dinners. I mean, what's What money for? (LAUGHTER) And the second is today What China Needs -

CHARLIE ROSE: You are not going to be happy on a yacht in the Riviera.

MA JACK: I think today What China Needs is 200 million jobs. We are a country like -

CHARLIE ROSE: Two-hundred-million jobs?

MA JACK: We have 1.3 billion people, urbanization, and we need a lot of jobs. We need a lot of people to create jobs. So China today philanthropy and charity and whatever, I respect. But people like us, we should use resources that's one of the money That I think we can run the Better Than resources the government. So by Supporting the Society, I do not think - I will regret when I'm 80 years old, 70 years old, INSTEAD OF Donating money, I should spend the money now.

CHARLIE ROSE: And create jobs?

MA JACK: Yes. Create hope.

CHARLIE ROSE: You believe That in Terms of social good, the best thing you can do is create jobs Because if You Have a Society in Which People Have a job and They Have a respectable way to earn a living and Provide shelter and to Provide a Means for Their Children to Have a Better life. As you said, Did not your father and your grandfather and you did Than your father.

MA JACK: And Other thing is invest the money in Environmental protection. China, you know, I lost two great young people last year Because of cancer. They're only in Their 20s. They Have A lot of friends, They Have to friends, relative, everybody cancer. Everybody says yes.

CHARLIE ROSE: Environmental? JACK MA: Environment - The Water is Polluted, the trees, the whole thing. So we think this is what - it Can Be Another religion. If we grow But our business we stop caring for the environment, we're Killing Our Kids killing or Our Own Future. So this is - this thing is important militia today in China Than Just Giving money to somebody and Other Things. SW than 50 percent it's not, why not 90 Percent?

CHARLIE ROSE: Why did you call the company Alibaba?

MA JACK: I like the spelling. I like that vision Alibaba "Open Sesame. "I believe the Internet is" open sesame "and there's a password That That You Can everybody to find great people, you find great dog Improve Opportunities of business and people. That is the "open sesame" story.

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