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丰田品牌正经受严峻考验,未来销售之路坎坷重重

kira86 于2010-02-05发布 l 已有人浏览
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A Rough Road for Toyota【音频稍后补充】This is the VOA Special English Economics Report.Toyota became the worl

a rough road for toyota

【音频稍后补充】

this is the voa special english economics report.

toyota became the world's largest automaker in two thousand eight. but after years of building loyalty, the japanese company may have put its quality brand name at risk, at least temporarily.

toyota is recalling millions of cars and trucks around the world because of cases where vehicles have sped up unexpectedly. last august, a driver in california was unable to stop. the crash killed him and three of his family members.

toyota says the problem is rare and caused by accelerator pedals becoming stuck open. on january twenty-sixth, the company suspended sales of eight of its top-selling vehicles in the united states, its largest market. toyota dealers have been receiving parts to make repairs.

general motors and ford both reported increased sales in january. but toyota sales in the united states have fallen, and so has its stock price. toyota says it expects costs and lost sales from its recent safety recalls to total two billion dollars by the end of march.

louis lataif spent twenty-seven years in the car industry at ford. now he is dean of the school of management at boston university.

louis lataif: "it's toyota's biggest such recall. it's voluntary incidentally, it's not mandated. so, in that respect, they are doing something fairly bold, namely, taking the hit of shutting production and correcting the vehicles that are in inventory on which they have stopped sales."

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