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In the Red: Better to Be in the Black

andyg 于2007-01-20发布 l 已有人浏览
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&raquo Download Audio(mp3) By Frank Beardsley 2007-1-20 Now, Words and Their Stories, a VOA Special Eng

» download audio(mp3)
by frank beardsley
2007-1-20

now, words and their stories, a voa special english program about american expressions. i'm rich kleinfeldt with some financial words and expressions used in business and the stock market.

(music)

our first expression is in the red. it is another way of saying that a business is losing money. in the past, numbers in the financial records of a company were written in red ink to show a loss.

a business magazine recently published a report about a television company. the report said the company was still in the red, but was able to cut its loss from the year before.

a profit by a business is written in black numbers. so a company that is in the black is making money. an international news service reported that a private health insurer in australia announced it was back in the black with its first profit in three years.

another financial expression is run on the bank. that is what happens when many people try to withdraw all their money from a bank. a run on the bank usually happens when people believe there is danger a bank may fail or close.

newspaper reports about a banking crisis in russia used that expression. they said the government acted because of fears that the crisis would cause a run on the banks. when a run on the banks was starting, there was not much they could do, said a banking expert.

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