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Lets Do Business: I Made a Sweetheart Deal Last Month

andyg 于2007-07-28发布 l 已有人浏览
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&raquo Download Audio(mp3) By Jill Moss 2007-7-28 Now, the VOA Special English program, Words and Their

» download audio(mp3)
by jill moss
2007-7-28

now, the voa special english program, words and their stories.

there are many special terms in the world of business.

the following story is about a sweetheart deal which i made last week. i made the deal with a friend, and we both made a profit.

i had started a small company several years ago. i worked hard to make it successful. it was a sign-making business. it was a small compay, not a blue chip company. it was not known nationally for the quality of its signs. it did not make millions of dollars in profits. and it was private. it was not a public company with shares traded on the stock market.

still, i worked hard building up my business. i did not work only a few hours each day -- no banker's hours for me. instead i spent many hours each day, seven days a week, trying to grow the company. i never cut corners or tried to save on expenses. i made many cold calls. i called on possible buyers from a list of people i had never seen. such calls were often hard sells. i had to be very firm.

sometimes i sold my signs at a loss. i did not make money on my product. when this happened, there were cut backs. i had to use fewer supplies and reduce the number of workers. but after several years, the company broke even. profits were equal to expenses. and soon after, i began to gain ground. my signs were selling very quickly. they were selling like hotcakes.

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